The whimsical and nostalgic looks quickly became popular among Gen Zs and costume designers alike, with Euphoria stylist Heidi Bivens collaborating with Wade to create Kat’s costume for the opening episode of season two. A graduate of Central Saint Martins in London, Mimi Wade showed her debut collection at London Fashion Week in 2016 as a part of expertise incubator Fashion East. Her coquettish designs are inspired by Wade’s Granny Pammy, a Hollywood actress who’s joie de vivre and sex appeal Wade hopes to inject into her eponymous model and collections. In 2010, a 17-year-old Conna Walker started House of CB from her bedroom in the East End of London with a £3,000 ($3,880) loan from her father.
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- Over a decade later, the model is a mainstay for easy but stylish garments for nursing and soon-to-be mothers (although